Executive / Senior Executive Business Analytics (Customer Experience)

Job Description

The successful candidate will be part of the Buisness Analytics Department of Customer Experience Division.

• Lead and develop customer-centric analytics initiatives (i.e. data ingestion, dashboards creation and enhancements, application of statistical and data science models)

     - Collaborate with the data analytics squad and business units (BUs) to raise user stories and requirements, based on Agile Kanban methodology

     - Perform analytics and statistical work using tools like Tableau, Alteryx, Python, Gen AI to gain insights and identify focus areas

• Drive adoption and regular usage of the Tableau dashboards in Customer Datamart (CDm) portal among BUs and overseas stations

    - Engage BUs and stations on their requirements to develop insightful Tableau dashboards

• Apply analytics on business problems and hypotheses using Customer Datamart (CDm) data and other datasets to develop insights and recommendations for Business Units       
• Collaborate with BUs on transversal initiatives to improve customer experience, and support the data analyses required    
• Perform analytics on customer data to help them to improve customer satisfaction by identifying trends, main issues, focus areas
• Perform analytics on customer data to help them to increase revenue by identifying customer spending trends and patterns, demographics, etc
• Work with IT to extract the relevant data to assist BUs to perform analytics. Also with Data Engineers and Scientists to transform data and build data models for segmentation
• Produce succinct slides to show data charts/trends on focus topics and problem areas
• Clear presentation to BUs, key stakeholders on analytics findings

Requirements

• Produce succinct slides to show data charts / trends on focus topics and problem areas
• Clear presentation to BUs, key stakeholders on analytics done.
• Proficiency in Tableau and Alteryx.  Knowing Python, Gen AI and SQL will be an advantage.
• Analytical, problem solving, collaborative, presentation skills are essential.

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.