Executive/ Senior Executive Social Media Engagement

Job Description

The successful candidate will join the Public Affairs Department within the Corporate Planning Division. As a Social Media Executive, you will be part of a dynamic team that leads community management for Singapore Airlines’ official social media channels, engaging new and existing customers, and helping to cultivate brand advocates across the broader social web.

Please note that this role does not involve any marketing or content creation for SIA's social media channels.

Successful candidates will work 12-hour shifts, up to four times a week, to ensure 24/7 monitoring of the social media channels.

Responsibilities
•    Community management of Singapore Airlines’ social media channels including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube. This includes responding to day-to-day queries and interactions with fans in a timely manner
•    Influence positive public perception through online customer engagement
•    Provide touchpoint for customers to share feedback on Singapore Airlines’ products and services and have their queries answered
•    Vetting of daily social media posts
•    Monitor sentiment of key issues or campaigns, analyse social media data, and share learnings to improve Singapore Airlines’ products and services and customer experience
•    Finding new ways to surprise and delight customers to build brand loyalty
•    Stay up to date with current social media trends
•    Any other duties as assigned 

Requirements
•    A Bachelor's degree in Mass Communications or a related field.
•    At least one to two years of working experience in communications, public relations or social media. Fresh graduates are also welcome to apply.
•    Experience with major social media management platforms and social analytic tools will be an advantage.
•    Strong verbal and written communications skills.
•    Data analytical skills.
•    Able to read in between the lines and think outside of the box
•    Able to size up situations and identify issues or service lapses quickly.
•    Comfortable working independently, able to multi-task and think on your feet with minimal guidance.
•    Highly motivated and find satisfaction in turning around negative experiences into positive ones for our customers.
•    Possess natural warmth, empathy, teamwork, conscientiousness, and a high level of emotional intelligence.
•    Good understanding of social media community management and SIA’s operational matters as well as the Company’s position on key issues.

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.